History of Sansui – a legend of vintage audio equipment
The beginnings of Sansui – Japanese precision and innovation
Sansui Electric Co., Ltd. was founded in 1947 in Tokyo by Kosaku Kikuchi. Initially specializing in the production of audio transformers, it quickly began to develop its technologies in the field of high-quality Hi-Fi equipment. Thanks to its precision of workmanship and passion for sound, Sansui gained a reputation as a premium brand among audiophiles around the world.
The golden era of Sansui – the 70s and 80s

The company’s greatest boom came in the 70s and 80s, when Sansui became one of the leading manufacturers of amplifiers, tuners and receivers. Models such as the Sansui AU-717, Sansui G-9000 and Sansui 9090DB are today considered icons of vintage equipment. These products were distinguished not only by their excellent sound quality, but also by their solid workmanship and elegant design.

Sansui and tube and transistor amplifiers
At the beginning of its activity, the company focused on tube amplifiers, but in the 1960s it began to produce transistor amplifiers, which gained immense popularity. The legendary AU-X series was a breakthrough in the field of class A amplifiers, offering unparalleled sound quality and durability.
The decline and end of Hi-Fi equipment production
In the 1990s, Sansui began to lose its position in the market due to increasing competition and changes in consumer preferences. The company gradually moved production to China, and the quality of the equipment began to decline. Finally, in the 2000s, Sansui withdrew from the production of Hi-Fi equipment, focusing on consumer electronics and licensing its brand.
Why is Sansui vintage equipment so valued?
Today, Sansui devices from the 70s and 80s are sought after by collectors and vintage equipment enthusiasts. Their exceptional sound quality, durability and classic design mean that some models command high prices on the secondary market. If you are looking for a vintage amplifier with a warm, analog sound, Sansui is a brand worth trusting.
Where to buy Sansui vintage equipment?
To find original Sansui equipment in good condition, it is worth browsing online auctions, audiophile forums and specialist Hi-Fi stores. Before buying, it is worth paying attention to the technical condition of the device and the possible need for renovation.
Summary
Sansui is a legend in the Hi-Fi world, whose legacy continues to this day. Although the company no longer produces audio equipment, its iconic amplifiers and receivers still enjoy great recognition among vintage sound enthusiasts. If you are looking for equipment that combines Japanese precision with unique sound, Sansui is a brand worth having in your collection.
We encourage you to visit the website: https://auralhifi.com/pages/sansui
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